Robert von Bahr
(c) ICMA
Robert von Bahr, founder and owner of the Swedish record label BIS has sold the company to Apple, he says on the label’s website: « Apple, with its own storied history of innovation and love of music, is the ideal home to usher in the next era of classical and has shown true commitment towards building a future in which classical music and technology work in harmony. It is my vision and my sincerest dream that we are all a part of this future.
There have been numerous moves of late by Apple to further support creativity within the classical space, not the least of which was the release of Apple Music Classical earlier this year. Apple and BIS also share a fundamental belief in the importance of preserving audio quality. As you are all aware, BIS has always been about exceptional sound quality, and Apple’s dedication to sound, as well as to Spatial Audio, is something I have followed with interest.
BIS will become part of Apple Music Classical and Platoon. As proud as I am of this milestone, I am even more proud of the fact that the entire personnel of BIS, including me, have been retained. We all look forward to a future, filled with new music and artists in golden sound from this increased force in classical music. »
