BBC Director-General Tony Hall will unveil ambitious plans to place arts programming back at the heart of the Corporation, says a press-release. Hall is to demonstrate his commitment to making the BBC the world’s best arts and music broadcaster. Funding for arts television programmes is to be increased by 20%, with a new arts brand bringing audiences the best live music, theatre and arts events from around the country and « more landmark arts programmes on BBC One and BBC Two ». Hall said: « Arts programming sits right at the heart of the BBC and is a vital part of who we are. But I want us to be much more ambitious. We need to showcase more of the incredible talent that this country has to offer to the widest possible audiences. It is our privilege and our responsibility to do this. »

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