Lang Lang
(c) Deutsche Grammophon
Spanish company Telefónica, its subsidiary Wayra and Lang Lang International Music Foundation, have launched the ‘Lang Lang Challenge’. The goal is to find an application that best helps discover, educate, share and / or learn to play classical music in the most attractive way possible.
The winner of this challenge will win a prize of 30,000 euros to develop the application. The organizers say it’s an open and global competition that seeks to unify the diffusion of classical music through the various platforms offered by the new technologies.
Lang Lang is an international advertising puppet of Telefónica.
