The Opera and Ballet Theatre in Saratov (ca. 850 south-east from Moscow) is using selfies to promote the venue. From now on till April, everyone taking a selfie in the opera theatre and posting it on the Internet will be able to purchase two tickets for two performances a month with a 50-percent discount. So original the action might be, so prudent are the theatre people nonetheless: they allow no pictures to be taken during a performance and one can get the discount only for one shot per month.

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